5 makeup tips for older women, men and non-binary people.


How to look attractive with dignity at any age. 


1. Tiny, thin eyebrows make you look older.

A nice strong but natural brow looks the best. The bushy brow takes off 10 years.

2. Limit sparkly, glittery, or shimmery products.

It can settle into your wrinkles and creases which can make you look older than you are.

3. Moisturize before you start any makeup application.

Dry skin accentuates wrinkling skin.

4. Switch to more emollient products.

Go with liquid/creamy foundations vs powder or drier formulas. Less is more - at this stage of the game try to embrace your natural beauty.

5. Improve your nutrition

Take fish oil capsules and drink a minimum of 64 oz of water a day. Not only will you notice an improvement in your skin, but also you will notice an increase in energy.


Meet Effortless Love


Effortless Love is a natural lipstick for people who want to look attractive with dignity at any age.


Full-coverage lipstick packed with intense pigments leave lips with a smooth, long-lasting matte finish.

Who this is for.

This collection is especially helpful for women, men and non-binary people in their 40s, 50s, 60s and beyond.

Problem solved.

No feathering. No bleeding. Non-drying for all skin types. Does not accentuate wrinkling. Incredibly soft and moisturizing. Goes on effortlessly.

Why special.

Love is one of 6 formulations. Each with 10+ shades. Continue to look attractive with dignity. New formulation helps you look youthful because it does not settle into wrinkles or creases. Enjoy your lines. Embrace your lines. And work with them. Lastly, Easy to use applicator so lipstick does not get all over teeth.

Fun facts.

Each formulation matches a virtue. Beauty. Charm. Confidence. Gratitude. Health. Love. Which will you wear when you leave your home today?  


Clean health and beauty, vegan, gluten free, cruelty free.


Octyldodecanol, Ricinus Communis (Castor) Seed Oil, Isononyl Isononanoate, Silica, Ozokerite, Paraffin, Aluminum Starch Octenylsuccinate, Phenyl Trimethicone, Tricaprylyl Citrate, Synthetic Wax, Caprylic/Capric Triglyceride, Ethylhexyl Palmitate, Copernicia Cerifera (Carnauba) Wax, Stearyl Stearoyl Stearate, Ascorbyl Palmitate, Tocopheryl Acetate, Isononanoic Acid, Vanillin, Water (Aqua), [+/- (May Contain): Calcium Sodium Borosilicate, Calcium Aluminum Borosilicate, Tin Oxide, Silica, Palmitic Acid, Synthetic Fluorphlogopite, Polyester-3, Mica (CI 77019), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Bismuth Oxychloride (CI 77163), Carmine (CI 75470), Manganese Violet (CI 77742), Blue 1 Lake (CI 42090), Red 6 (CI 15850), Red 7 Lake (CI 15850), Red 21 (CI 45380), Red 22 Lake (CI 45380), Red 27 Lake (CI 45410), Red 28 Lake (CI 45410), Red 30 Lake (CI 73360), Red 33 Lake (CI 17200), Red 36 (CI 12085), Black 2 (CI 77266), Red 40 Lake (CI 16035), Yellow 5 Lake (CI 19140), Yellow 6 Lake (CI 15985), Yellow 10 Lake (CI 47005)].


How we give back.


For anxiety, depression, mental health and more.

Step 1: Think big.

According to the World Health Organization, anxiety, depression and other mental health issues affect 1 in 4 people in the world. Treatments are available, but nearly two-thirds of people with a known mental disorder never seek help.

Step 2: Extend a hand.

Volunteering is good for everyone's health. It can fix big problems in way that is accessible, achievable and doable for all. Starting a simple conversation can mean so much to a person who just needs someone to talk to.

Step 3: Start the journey.

At Talktime, we help you start the conversation. We bundle our items in two so you can gift a teen, a woman, a man, or a non-binary person in need. Volunteer to be the person you needed when you were going through a tough time.

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